Picture this: you’re the maestro of a marketing orchestra, a symphony of skill and talent in perfect harmony, as you create marketing magic. But let’s face it, we don’t all have a dream hybrid creative team at our fingertips. So, how can we achieve this marketing utopia without breaking the bank or driving ourselves mad?
The answer lies in a hybrid team, a delightful concoction of in-house and outsourced creative talent. It’s like a refreshing cocktail: you’ve got your homegrown ingredients mixed with a pinch of exotic flavours, blending together perfectly. Tasty!
As a subcontracted creative to lots of UK brands and businesses, I have seen what works. And what doesn’t! So, let’s get down to the nuts and bolts of building this magnificent menagerie of creative minds. Here’s your step-by-step guide to creating your very own marketing masterpiece.
Step 1: Identify your in-house all-stars
You know that person who’s always scribbling on their notepad or talking about their latest brainwave? That’s your creative genius, and they’re worth their weight in gold. Hold onto them, nurture them, and let them flourish.
Your in-house all-stars are the backbone of your team, providing stability and continuity for your marketing efforts.
Step 2: Map out your gaps
Now that you’ve got your core players, it’s time to identify your gaps. What skills are missing? Do you need a graphic designer who can make your brand sparkle, or a copywriter who can spin your message into a captivating tale?
Maybe you’re after a social media whizz who knows how to create an online buzz. Map out your needs and be honest about where your current team falls short.
Step 3: Explore the great wide world of outsourcing
Here’s where the fun begins! With a clear vision of your needs, it’s time to scour the globe for that special someone (or someones) who can fill your gaps. Imagine your outsourced talent like a box of chocolates, each with a unique flavour and skill set, ready to enhance your marketing mix.
And the best part? You can choose the perfect blend for your brand without committing to a full-time hire.
Step 4: Create a seamless symphony
Now you’ve got your in-house all-stars and your outsourced maestros, it’s time to bring them together in a seamless symphony. Communication is key. Set up regular check-ins, and make sure everyone knows their role and how they fit into the bigger picture.
A shared vision will keep your team humming along like a well-oiled machine.
Step 5: Celebrate your successes and learn from your mistakes
No team is perfect, and that’s okay. It’s essential to celebrate your wins, but also to learn from your mistakes. Keep an open dialogue with your team, and don’t be afraid to make changes if something isn’t working.
Remember, your hybrid team is a work in progress, constantly evolving and improving.
So there you have it! Your very own blueprint for building the perfect hybrid team of in-house and outsourced creative talent. It might sound like a tall order, but trust me, it’s worth every ounce of effort.
By carefully curating your mix of talent, you’ll create a marketing symphony that’s truly music to your customers’ ears. Cheers to that!