AI: Should Content Creators Panic?

The future digital content creation in an AI world

When it comes to AI content creation, Artificial Intelligence (AI) transforms how we discover and interact with online information. Even the briefest experience of ChatGPT, amongst others, demonstrates the changes we face.

Imagine a couple of years from now: Your AI interactions will feed you more and better answers to your questions.

With answers so relevant and precise, will people even need website content? Is it time for content creators to panic?!

What does thsi mean for content creation? Here, we explore how AI is changing website content and how content creators can adapt.

What does the rise of AI mean for your website?

AI algorithms are improving at understanding natural language. They understand the intent behind search queries.

In years gone by, content creators could rely on keyword-stuffed content to rank in search results. AI consigns this ancient spammy practice to the dodgy SEO tricks dustbin.

Now more than ever, content must be high-quality, relevant, and rank well in search results.

How can content creators adapt to an AI world?

If you’re a content creator, you’d be mad not to be concerned. A little curious, at the very least.

While the rise of AI may be daunting, it doesn’t mean that websites are becoming obsolete. Instead, content creators need to adapt to create information that is both readable by humans and machines.

What does that mean? Here are a few strategies that content creators can use to optimise their content for an AI world:

  • Use conversational language: People use more natural language when speaking than typing. So, content creators should use everyday language in their content that mirrors the way people talk.
  • Answer common questions: Voice search queries often consist of questions. It’s essential to include content that answers common questions related to the topic of your content.
  • Use long-tail keywords: Long-tail keywords are more specific. Better still, long-tail keywords reflect the precise phrases people are likely to use in spoken queries.
  • Incorporate structured data: Structured data is a way to mark up your content so that search engines can understand it.
  • Optimise for local search: Many voice searches are related to local queries, such as “What’s the best Italian restaurant near me?” Increases the chance that local search results will include your answers by optimising your content for local search.

Content creators need to adapt

So, panic? No.

Adapt? Yes.

While the rise of AI may be unsettling for content creators, it doesn’t mean that websites are becoming irrelevant.

Content creators need to adapt to an AI world. More than ever before, we must create high-quality, relevant, and engaging content. And as the AI becomes more human, the content must work for humans first.

Use the list above. Entertain and inform like never before. Create remarkable content for the communities you were born to serve.

This is how content creators can optimise their content for an AI world. We can all ensure our websites remain relevant and valuable sources of information.

No need to panic; just keep creating great content!